Bhutan Ranks Fourth Among the World’s Top Countries in Condé Nast Traveller UK Awards 2025

Global recognition underscores Bhutan’s growing reputation as a sustainable and high-value travel destination.

Bhutan has once again captured the world’s attention, securing 4th place in the Condé Nast Traveller UK Readers’ Choice Awards 2025. Voted by readers across the United Kingdom, this recognition highlights Bhutan’s unique blend of authenticity, cultural richness, and commitment to sustainable tourism—placing the country just behind Italy, Qatar, and Japan.

The Department of Tourism, under the Ministry of Industry, Commerce and Employment, announced the achievement as a remarkable milestone for the nation’s tourism sector. Bhutan’s continued presence among the world’s top destinations reflects the country’s enduring appeal and its reputation as a model for responsible, high-value tourism.